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How to evaluate ecommerce site that is for sale?

We are looking into purchasing an existing ecommerce site. It would be a 7 figure purchase, so are doing our due diligence before extending our offer. Any recommendations as far as site analysis tools go? I'm using the free version of similarweb, but are there others worth checking out / paying for? We have the financials on the company, but I want to closely examine their traffic sources, seo, etc.

Thanks.

submitted by /u/raybanshee
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