I don't mean BAU stuff like adding new products, or changing some wording.
When did you last make a big change such as:
– change the design of a page to improve conversion.
– Introduce a new payment method.
– Started driving traffic with a new marketing channel.
Full disclosure (rule 5), I work with an e-commerce payment provider and I'm trying to understand what has made e-commerce store owners take action to make bigger changes to how they do things!