Need help to grow a relative’s clothing business

Hello everyone, One of my relatives has been running an Instagram page for their product (ethnic clothing) since the last 1.5 years. The approximate stats for the page are as follows:

4000 Instagram followers ~1000 impressions on posts ~5000 impressions on reels (30k is the highest they have gone) ~40 enquiries per day 0-2 conversions per day, approximately 25 orders per month.

What would be the best strategy for reaching more potential customers? I am considering building a landing page with decent SEO as an experiment. Other helpful suggestions would be greatly appreciated.

Thanks in advance!

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