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A lesson in moving past your plateau and hitting the sales target in the most practical way

Okay, so I have a quick story to tell!!!

A while back, I was talking to a store owner and I came across a limiting belief she faced which deludes most people and needs to be addressed…⁣⁣⁣⁣

⁣⁣⁣⁣Most store owners often think that their price is what’s holding customers back from purchasing… that they’re charging too much..⁣⁣⁣⁣

⁣⁣⁣⁣Where in fact, this is NOT true… ⁣⁣⁣⁣

⁣⁣⁣⁣As long as your product delivers the results, convenience or transformation that you promise AND… People have the desire for that…⁣⁣⁣⁣

⁣⁣⁣⁣The reality is that price is not gonna deter them from purchasing…⁣⁣⁣⁣

⁣⁣⁣⁣So, all you’re responsible for is to SPARK that desire in your audience that makes them wanna buy no matter the price..⁣⁣⁣⁣

⁣⁣⁣⁣𝐇𝐨𝐰?⁣⁣⁣⁣

⁣⁣⁣⁣Educate your audience on the problem you’re trying to solve. Bring forth the issues they’ll experience if they don’t have your product…⁣⁣⁣⁣

⁣⁣⁣⁣All this begins with market research and understanding your audience down to the core… that’s the foundation..⁣⁣⁣⁣

⁣⁣⁣⁣Once you’ve created awareness… run retargeting campaigns with your offer.⁣⁣⁣⁣

⁣⁣⁣⁣Remember, the concentration of warm traffic is high here and so will be your conversion rate if you pitch them here rather than pitching them in your top-of-the-funnel campaigns.⁣⁣⁣⁣

Once she understood that and made that shift… naturally her profit margins got healthy and she had enough resources to reinvest in her business and create a snowball effect…helping her scale!

⁣⁣⁣⁣These little changes are what will move the needle in your business, improve on it, observe direct feedback and it will all start to compound exponentially. ⁣⁣⁣⁣⁣

Let me know if you have any questions, I'd be happy to answer as many as I can 🙂

submitted by /u/entrepreneur_10
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