Do you use the same Brand name across all platforms?

So I have a brand on Amazon that’s doing well, not great, but well. I’m in the process of having my website developed, and I already have my Instagram handle and Facebook handle for the brand too.

I launched on eBay and kept with the same brand name there.

I was in the process of launching on Etsy but started thinking that maybe it would be better to have a different store name? There isn’t a specific reason, other then, my opinion of my brand name not fitting in with the perceived culture of Etsy the website. Everything seems a bit more personable.

I was considering just sticking with it as option 1.

Or option 2, launching a different store name, perhaps something more personable on Etsy, but then offer the same items?

Any thoughts or advice. Thanks.

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