Extremely Low Conversion Rate & USX Impressions — Woodworking Site

I have a custom shelving business that I've ran successfully on Etsy for the past 3 years. I branched out and started my own site about 2 years ago and it has been a struggle, since. I've had a few great months, and several not-so-great months. Since I've launched, I've been struggling mightily with my conversion rate which has hovered between .2% and 1% (this was my best month in November). The vast majority of my traffic is coming from Google Shopping and search ads (65%), with the mgmt. of my ads outsourced to a 3rd party. I average around 120 visitors/day.

I am at a loss as to what I'm doing wrong. I've just recently gone through a pretty big product page redesign and am hoping to get some opinions on what the USX is for my site. I've looked at it a million times, and would be thankful to get some fresh eyes on it. I'd love to get some eyes linking directly to my product pages as the google shopping ads are coming direct to those. Any insight would be so greatly appreciated. Thank you!

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submitted by /u/BenOU02
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