How This Founder Scaled A Fitness Business to Over $20 Million in 2 Years

Zeno Gym founder Will Torrez

Will Torrez was operating businesses within the travel and hospitality industry when COVID-19 hit. As the impacts of the pandemic forced him to shut down his businesses, Will noticed the lack of access to gyms and decided to pivot. He created Zeno Gym by designing an all-in-one workout bench. In less than two years, Will has scaled the business to over $20 million in sales. On this episode of Shopify Masters, Will shares his tactics for building high conversion landing pages and an efficient supply chain.


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