Store started in 2019 but has stagnated

I started a store in 2019, similar to say, something like Crown & Paw ( or Turned Yellow ( where customers upload a photo and have it turned into a stylized piece of artwork, and can also have it printed on things like wall art and clothing (roughly six products max on the site currently).

If it helps for context, my site is related to sports/hobbies. What I offer is pretty unique, and while there are competitors, there aren't many. Each of us has our spin on it, but it's hard to tell if any of them are doing well.

In 2019 it was a slow start as I learned the ropes of WooCommerce and online ads, but it eventually got a decent amount of traction. However, come covid and 2020, things slowed down a ton, and sales stagnated a lot. I initially thought this was because it wasn't a necessary purchase and only a luxury.

Since then, and as this is a side project, I've spent less and less time on it, but when I do get spurts of motivation, I throw up some new ads, change my site, write new ad copy, and all that jazz. Yet sales are still pretty stagnant, and the ads I pay for don't even break even. For context, I spend roughly $15 USD a day and get perhaps 1-3 sales a week (with $20 being the average profit on a sale). My social media platforms have followers in the low thousands on them.

It's a tricky situation now, as I'm happy to stop the site completely and walk away, as I still use the skills I've learned in my day-to-day job. But I can't help but feel like I might still have something here. I've done 100s of orders and have maybe 50-60 happy reviews, but it's all so slow going. And I don't see enough positive signs to want to go all-in, up my budgets, spend more time on it, etc.

I currently only work on the site maybe a max of an hour a day, tweaking things like website copy, ad copy, ad targeting, product page photos, etc. Still, none of it seems to make a big difference.

So the question is – what would you do in this situation?

submitted by /u/f2dz
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