We all know about Shopify, but did you know that it started as an online snowboard shop? Shopify’s founder was a keen 22-year-old snowboarder who couldn’t get a permit to work in Canada. So he started an online store, and eventually pivoted this into Shopify.
It's a really cool story for any eCommerce store owner to know.
Check out the full story: https://www.youtube.com/watch?v=OaDJ52Dj0b8