Hey there guys, so recently, I was listening to a podcast on a morning run and these were some things I heard that I personally know definitely work.
Thought I'd go ahead and share it 🙂
So there is one principle that if you embody in your campaigns and communicate it effectively, you'd get results, and this is…
Now one of the surefire ways to practically apply that is to use good ad creatives. It’s the #1 reason why someone is gonna stop scrolling and decide to give you a few seconds to earn more of their attention.
DON’T waste it!
One of the best moves you can make at this point is to talk in a simple manner. Don’t use fancy jargon to explain the science behind your product.
For example, if a supplement brand goes on in-depth about the science behind their supplements… you'd straight out feel like you're back in your high school chemistry class…
It'll only create confusion. And once your prospects are confused, you’ve lost their attention/interest, hence… the sale!
Instead, talk to them like you’d talk to a friend. Be a little candid, a little weird… a little funny!
Your audience are real people.. with real emotions, fears and desires.
You’ll be amazed at the level of authenticity it’ll create. And your audience will 100% feel that genuineness.
Hope it helped guys.
Let me know if you got any questions, I'd be happy to answer as many as I can 🙂