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Increase your Conversion Rate 101

Website conversion rates average around 2% but a lot hover around 0.5% or less. Here are some popular ways to increase your conversion rate.

  • Add a pop-up and keep it short. This is assuming your site already has a popup. To eliminate friction keep it short.
  • Add social proof. 89% of your visitors will check for reviews before making a purchase.
  • Track how the visitors move around on your website. Use a tool like Hotjar.
  • A/B Test: Test everything you can – CTA, headlines, copy, colors, layouts, product images etc.
  • Improve your page speed: With an ever-decreasing attention span, you don't want to miss out on customers who go away because they got impatient and bored.

submitted by /u/human_marketer
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