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Is it viable to take pre-orders 2 months ahead of delivery?

I am launching a physical product, priced around £30. I’ve started some soft marketing and had a good response already.

The lead time from the manufacturer is 2 months and air freight probably another 2 weeks.

If I launch this week, I would need to entice pre-orders on the premise they get the goods in 2 months.

Do you think this is feasible or should I delay the launch and foot the cost upfront of the goods?

submitted by /u/alanjnr
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