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Looking to improve site performance with customer surge

I have a wordpress/woocommerce site hosted on a dedicated server that will have an expected surge of customers for two weeks, then return to normal volume. In the past, this surge has made the site inaccessible to customers. I am looking for any suggestions to improve the surge situation, including wordpress plugins, upgrade hosting, cdn solution, waiting room solution, etc.

submitted by /u/wiffleball15
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