Help Me Improve Conversions

Hello everyone,

I run a studying website for high school exams in Scotland that looks to help students with revision for exams. More specifically "National 5s" which are the Scottish qualifications that students around age 14-16 sit in school. It's The main features are;

  • High-quality videos that cover every topic
  • Practice questions
  • Flashcards
  • Well priced

I am currently improving my marketing skills a lot at the moment and am aware of basic concepts. My current marketing strategy is to target parents whose children may need extra support with their studies – mainly through google search ads (which are pretty cheap for me) and Facebook advertising which can get good engagement.

We are acquiring customers but at a slow rate – the people that do use the service keep coming back and find it useful. The website has decent engagement but not great in terms of "bounce rate" and "pages per session". Indicating that people are interested in the business but conversion rates are low and not many people end up converting after exploring the website.

If anyone could take a look at the site and give advice on how to improve the marketing copy and website in general to improve conversion rates, I would really really appreciate it.

Thank you!

submitted by /u/camzy54
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