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B2B BEFORE B2C?

Given the increase in Facebook’s and Instagram’s ad spend and changes to the algorithms such that much fewer followers are effectively reached without ads, I’m wondering if, by way of macro strategy, it makes sense to generate revenue and momentum on online wholesale marketplaces like Faire first, and then slowly transition into DTC where the profit margins are higher. Thoughts?

submitted by /u/Stunning_Working8803
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