I’m launching a new DTC business with a business name that is a common word. Let’s call the business Metaphor. The dot com and dot co are unavailable. With DTC companies the next best thing seems to be getmetaphor.com or joinmetaphor.com. Neither of those feel right to us.
We’re considering going with anewmetaphor.com.
Does anyone have advice for me? I want to be thoughtful about SEO, organic search, and consumer behavior.
What’s the order of operations when .com and .co (and the next few obvious ones like .io) are unavailable?