Giving influencers free products, discount codes, or both?

I'm keen to hear from people who have already done this in the past and had great results, as i'm about to reach out to a handful of influencers myself.

My thinking was to provide them with our main core product (roughly worth $49) in exchange for a post, or at a stretch, a story.

Is this typically enough incentive for influencers?

Or is it typical to offer both free product and a discount code of some kind with a kickback to them (e.g., 10% off for their followers and they make the 10%, as an incentive for them to push the product)?

For context, the smallest I plan to reach out to has 5k followers, all the way up to 300k, but most are in the 15-50k mark.

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