Why are my visitors not converting?

So I got an ad posted today from an influencer with 2 million followers and 1% engagement. I got 96 visits to my website. The problem is though is that none of the traffic converted. The ad was just a picture of the product with the price so obviously anyone who visited the website was well aware of the price before visiting.

I am selling Bluetooth headphones for $39.99. Why did I not get any sales?

submitted by /u/investor-weezy
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