More often than not, scaling is more about removing the hurdles and the bottlenecks. So, in my experience… here are 3 mistakes to avoid when scaling your sales:
𝟏) 𝐔𝐬𝐢𝐧𝐠 𝐥𝐨𝐧𝐠 𝐚𝐧𝐝 𝐛𝐨𝐫𝐢𝐧𝐠 𝐚𝐝 𝐜𝐨𝐩𝐲
I hate to be blunt but long, tedious & boring marketing NEVER sells. It never did nor is it ever going to.
Your ad copy should not only be engaging but should also focus on your customers’ pain points.
Spend a good amount of your time and energy on understanding your customer’s perspective so you can speak to that with full knowledge.
𝟐) 𝐍𝐨𝐭 𝐡𝐚𝐯𝐢𝐧𝐠 𝐚 𝐜𝐥𝐞𝐚𝐫 𝐢𝐝𝐞𝐚 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐭𝐚𝐫𝐠𝐞𝐭 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞
Look… I get it. Wouldn’t it be awesome if you could appeal and sell to everyone? Practically everyone would be a potential prospect.
But unless you’re a gargantuan company with millions to spend on brand awareness, I’d say that it’s not a wise way to go.
Instead, niche down. Really understand your ideal customer and then target that avatar.
Also, write your copy with that specific avatar in mind.
𝟑) 𝐍𝐨𝐭 𝐬𝐩𝐥𝐢𝐭 𝐭𝐞𝐬𝐭𝐢𝐧𝐠 𝐭𝐨 𝐢𝐦𝐩𝐫𝐨𝐯𝐞
This is the most important tactic to make sure your conversions don’t decline over time.
While split testing, play around with different images, hooks, and incentives.
The reason for doing this is so that you can optimize your existing CTA’s to increase your click-through rate and therefore generate more revenue.
If you change nothing, nothing changes.
Feel free to ask any questions if you got any 🙂
Also, let me know if you guys found this helpful!