How to properly test email campaigns

Over the years I have run many emails campaigns that does well, and then I run an extremely similar campaign about a month later but all my metrics (open, clicks, etc…) are significantly lower.

I use the same offer format, similar header graphics, similar product, etc…

Im just completely baffled and end up blaming external favors that are out of my control like the weather, politics or stock market just to make myself feel better.

Obviously I’m doing something wrong and I’m wondering if I can get some pointers.

submitted by /u/ChxPotPi
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