#1 You're sending your potential customers to your home page.
Send your customers to the direct product page for which you want sales. People don't like to navigate much and get confused too.
#2 You have not given any guarantee.
Giving a simple 7, 15, or 30 days guarantee makes people trust your website and feel secure to spend some dollars
#3 You don't have free shipping.
It's 2022, Almost all brands offer free shipping. Include shipping charges in your product price and offer free shipping at checkout you will definitely see sales coming.
If you apply these then you're already ahead of 63% of people who are not aware of these simple tips.
I would love to hear your thoughts on these. Comment what do you think?