The way I see it, this is another punch in the face for small independant ecommerce. Card payments require 2FA where user has to validate the transaction on the phone or the app.
New rules require payments to be validated, i suppose its great for high chargeback retailers. Not so great for low value retailers who dont have chargeback or scam issues..
A lor of payment processors and card companies are complying in advance as a result.
I've seen an increase in abandonment since about a few weeks ago. I thought it might be ukraine related, but after seeing the logs I can see that a lot of duplicate IP addresses (abandoned first, checkout later on the same IP). Checkouts get abandoned and then a new session begun for the same items and it succeeded. The session did not pick up the cart as recovered because it went through to the payment stage and the cart got erased. So the user has to re-build their cart again.
At least that's what I believe.
The thing is, I'm not seeing this on amazon transactions. Are amazon waiting until the 11th hour to comply or are they going to just forgo compliance because they are effectively rebilling and have a long transaction history with the customer therefore dont need to do 2FA?
Perhaps amazon aren't complying and going to take the hit with any fraudulent transactions just to keep the sales process smooth and easy?
If that's the case it's going to drive customers more towards amazon, more friction with independant retailers and less friction with amazon.