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Are Apparel Brands Turning Their Backs on Physical Stores?

With eCommerce growth at all-time highs, investors in the fashion and apparel industries are urging brands to spin off their online storefronts to seek greater opportunities in exclusive eCommerce. Despite the bullish sentiment from investors on eCommerce spin-offs, industry figureheads have voiced their concerns with shattering the existing omnichannel experience with some going as far as to claim the idea is "utter madness."

Take a look into the pros and cons of eCommerce spin-offs as well as their growing impact on the apparel industry in our recent blog post: https://getwair.com/are-brands-turning-their-backs-on-physical-stores/

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