As the title says, this is when I had my first decent break dropshipping. I closed in past that glorious 6 figure mark which we all have dreamed of, but I will say this journey took a lot longer than expected. I wanted to write this thread to give you guys actionable advice to help speed up your learning process.
I started learning drop shipping in early 2020 when the pandemic hit, as I had lost my job. Things were extremely tight and I was learning how to make this work on a tight budget, and when you have no idea what you're doing, that isn’t exactly easy. Fast forward 2 years later I have finally found consistent success. This was the turning point where I noticed alot of key points
- The Biggest takeaway is to transition your mindset. A lot of people start dropshipping and take on the idea that a dropshipping store is a quick little gimmick that can print money, instead of viewing it like any other real business. Simply take a look at any successful Ecom brand in your niche, the odds are they may be selling very similar products to yourself, but for some reason, they do 6 figures and you struggle to get a sale. This is because like all businesses you need a stable FRAMEWORK. Slow down, stop the pump and dumping ideas, and build something smooth and steady from the start. Remember this is a real business, dropshipping is only the method of fulfillment.
- Niche Niche Niche. While it's true, there are successful businesses in every niche on the planet, certain niches have a lot of variables in your favor to become successful. Before jumping into a shop (which can be easy to do so, considering there is no need to invest in inventory). Validate the niche, have a personal passion for it (as long as the niche is validated, having a passion for it will make this process enjoyable), high AOV, and ease of marketing are things to consider. Does your niche require expert professional content? Or can it be filmed in a creative at-home style (UGC) by yourself or a freelancer. Don’t be afraid of highly competitive markets either, jewelry for example is popular for a reason: people wear it. Find a great sub-niche within jewelry for example and pinpoint that sector. Finding the right sub-niche within a popular niche can be a make or break.
- Content. In today's world with ad costs all over the place and a lack of attribution, having killer content is the best way to succeed. Too many drop shippers deem a product invalid after quickly throwing up stolen content and spending $100. Going back to the first point of having a brand mindset, in what world does a legitimate brand steal content from other people. In today's age simple content, made by normal people like you and I works best. Order in your products and make this a main priority. Posting to your brand Tiktok page and Instagram reels daily will be enough to make you a decent living if you put in the time and effort to make half-decent content for any period of time. When creating content for paid media, do it right, do not cut corners, take the extra time, and hire a video editor if you need. One great piece of content and literally generated over a million dollars if it's done right, however, don’t get complacent. When you find an angle of a creative that is working, whether it's on paid media or organic posting, double down on that style to maximize results. Never forget to engage with the comments on organic posts and make video replies on Tiktok, if someone is asking a question about your product, the chances are they are not the only one with that question. Treat content and daily posting as the lifeline to your business.
- Curating product line. Too many people get carried away with adding every single damn product their supplier has to offer. The key to creating a high AOV and congruence within your shop is making sure all the products go together. Would you rather have the chances of maybe having 10 different types of customers with 1 very different product each? Or would you rather hone in on one sub-group of customers and sell them 4-5 items. If you're selling clothing make sure all the pieces look like they could be from the same style collection. Large fashion houses always use a theme when they create a collection, keep this in mind when selecting your products. Provide a variety but make sure the same customer profile would enjoy either all of your products or a majority. This highly increases perceived value. Think of that feeling you get when you look at a new brand and almost everything on their site catches your eye? You finally get that jump of excitement that you found a brand that perfectly suits your taste, and all you want to do is fill up your cart. However on the flip-side, when you have to scroll through pages of items to find 1-2 products you like, you instantly begin to think this brand is sub-par and not something you really need in your life. Find your dream customer profile, and base your product selection on them to maximize buying intent.
- Branding. There's a lot of talk in the dropshipping space around “if the product is good it will sell with a basic page” or “any product will sell with a Branded 1 product store” while both of these statements are not totally false we need to look at our dropshipping store as a business and put all odds of success into our favor. Congruence with branding is just as important as congruence with product selection. This mainly comes down to the style of content you use for your “lifestyle images” , basically any images on your website and social platforms really matter. They must all be on board with the same vibe. Equally important is website design, which I won't get too much into because it depends on every site and niche, but make sure you really spend your time on the website or even hire a professional, who knows about BRANDING, not simply throwing together a simple Shopify. Do things right, with no corners cut, and if your niche is validated your products WILL sell. As customers we know when we like a site's website, so stop telling yourself it's not the problem when your sub-par store isn’t converting.
- Guidance. I put this one last because it’s the hardest to come across, there are a lot of courses out there, and different guides that all tell you the same information. But when you have someone who has personally achieved what you are trying to do, their personal guidance really makes the difference, especially in the form of accountability. If you guys have any relationships with people in the business space, make sure to provide them value, and in turn, use their advice to help you with your journey. It took me almost 2 years to find success and things really picked up when I started working with my mentor. Always network with people online and in your city, this stuff really moves the needle. I’m always here to help people who have no one in their lives to help, so never feel shy to send me a personal message and I can provide my best advice on your situation. This part is huge!
That’s it for the main takeaways for what moved the needle for me in my dropshipping journey. Overall take it seriously, invest in the right set-up from the start, meaning website, content, niche validation, etc, create a proven plan, and get after it. Remember all these traditional e-com brands didn’t typically test 1000 products before finding a winner for their brand, so do the same research and apply it in a lean dropshipping business for yourself and you will see success in a much smoother fashion.
I’ll be answering questions today so drop some comments or leave me a personal message if you guys have any. Keep hustling!