What advantages do programmers have over their non-technical competitors in the eCom space?

I'm a fullstack dev specialised on backend webdev (5+ years).

I have zero experience with eCommerce.

Given that anyone can set up an online shop these days thanks to Shopify, Woo, etc. Is there still any room where a programmer has some competitive edge over the non-programmer?

A few ideas come to mind: – webscraping products off of marketplaces – automating reporting and other business operations

But given how saturated the market is with solutions building a custom eCom shop from scratch or a custom plugin for a wordpress shop is probably just reinventing the wheel.

So to the programmers in this space, how are you applying your programming skills?

submitted by /u/lewz3000
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