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What topic should we explore in our research project at our university? (E-Commerce)

Dear Community,

we hope you are well.

We are a group of students studying business psychology at a university in Germany. This semester we are supposed to do a big research project (10 ects) in the field of e-commerce, where we are supposed to analyse a research question with a self-conducted study using quantitative and qualitative data and compare it with the scientific status quo.

Since we still have to choose our research project, we wanted to ask you which topics, problems or other interesting questions regarding e-commerce and the digitalisation of retail could help you with our insights? (we will share our work here at the end of our semester under the condition of agreement with the university).

Thank you very much and we look forward to hearing what you have!

submitted by /u/kahshka
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