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Created a new website and need some insight on where to focus next

I come from a web development background, and wanted to create a little side project so I spun up a shopify website. I have a decent base with some products added.

The site is lacking something but I'm not too sure what that "something" is. I don't have great design skills so UI might just be it. Or maybe lack of brand?

If anybody is able to review it and provide some feedback that would be awesome!

Here's a link to it for those who may be able to assist: www.starlinemarket.com

submitted by /u/FearTheBlades1
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