After 1-2 months of trying to improve my conversion rate, it’s still only .60%


I run an online zero waste store and have been for the past year, our online conversion rate is currently about .60%. This is really confusing to me as to why, as I've done so much research on how to improve conversion rates and user experience.

Currently, we get most of traffic our from TikTok, is it possible that different traffic has different conversion rates. As in, TikTok might have "lower-quality" traffic? I don't think so, but maybe. I also have much lower prices for eco friendly products than most all zero waste sites. After all, that's the whole point of my store. Which makes it even more confusing why I have a low CR. Also, our shipping prices are pretty standard too and we pay for some of it.

If anyone can look at my site and roast it, I would appreciate it so much. Also, if I could only get people with a background in CRO to comment, that would be helpful, as I don't want to find myself with contradicting suggestions. Not trying to be mean, just don't want to implement things into my site I shouldn't.

Thank you for taking the time to read this. We could also be interested in paying someone to help us out if they think it would help significantly.

submitted by /u/ecoternatives
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