struggling for first sale

Hi all, my site has been up and running (with much scrutiny and subsequent improvements) for just under a month now, traffic is building slowly, we have just under 1000 visitors so far sjnce launch amd a few people getting to checkout, but no first sale!

Ive driven myself crazy trying to figure out what could be preventing users to purchase, optimised the checkout process, promotions, improving SEO continually, run dummy transactions and had colleagues do the same to see if there's anything annoying or not user friendly and i really dont know what else i can improve at this point (im certain there's something missing, probably just need the expert eye to point it out!)

My site is

Any help/suggestions would be greatly appreciated!

submitted by /u/jms-ldn
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