I have the same business name as someone else

Hi all, I'm just in the process of receiving my product from suppliers and naively did not properly have a look around to see if the name was used. The other business offers a different product and is based in a different geographical location (portugal), and I am wishing to target the US/UK markets. I have developed logos and have samples coming through with the brand name imprinted so would be a real hassle to change. I have not registered as a business as I am still in the validation phase. Has anyone else fallen into a similar situation and what were your next steps? Thanks

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