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What is Branding? Branding Definitions and Benefits

 

Branding is the process of creating an identity for a company in the mind of a consumer. Branding is made up of a company's logo, visual design, mission, and tone of voice.

By building a website that describes what you offer, designing ads that promote your goods and services, selecting specific corporate colors that will be associated with your company, creating a logo, and featuring it across all your social media accounts, you are branding your company. That is, you are shaping how and what people’s perceptions of your business are.

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