I am running Google ads. They used to be profitable. Since switching to Performance Max ads they are not anymore.
I guess I figured out the problem but kindly ask for help now.
I get for example 100 Clicks per day on my Google Ads. My shopify Displays 25 Visitors on this day.
How is this possible?
Were did the other 75 Clicks go? I mean a small loss is fine but 75%???