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Google ADs get clicks but only a fraction of them land on my Shopify Store?!

I am running Google ads. They used to be profitable. Since switching to Performance Max ads they are not anymore.

I guess I figured out the problem but kindly ask for help now.

I get for example 100 Clicks per day on my Google Ads. My shopify Displays 25 Visitors on this day.

How is this possible?

Were did the other 75 Clicks go? I mean a small loss is fine but 75%???

Any ideas?

submitted by /u/TheBrain_and_Pinky
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