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How do you convert customers that first land on your website

Hey guys, I’ve got an e-commerce store and I read an article online that on initial visit to a website 98% of consumers don’t make a purchase.

I’ve currently not got a good way of converting these initial visits into sales.

If this statistic is correct (and looking at my Shopify stats, it looks to me that it could be the case for my store) – optimising this could have a big impact on sales.

What’s everyone else doing to optimise conversion for initial visits to their site/products?

submitted by /u/blue_hops
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