How do you build a brand as a somewhat generic drop shipper? Strategies and alternative thoughts welcome.

I'm doing the somewhat common dropshipping method of using Aliexpress right now, but aiming to build enough traction to switch to stocking inventory and customizing my products (stuffed toys).

My main question is how do you actually create a meaningful brand if your product is generic? I've already started creating stories and a world for my toys (but in the back of my head I feel awkward since I know they're generics).

In this situation, what should I do? What could I do? Am I on the right path?

submitted by /u/Monkfrootx
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