CRM of choice?

What crm would you recommend for a startup company selling one branded product. I am assuming we will want something more customer service focused. For anyone who has gone down this path, which would you recommend that checks off most of the needs for a small biz? Additionally, what addon/integration are you using that you wish you knew about long ago when you first onboarded. I have considered Zoho, hub spot and zendesk..leaning toward zendesk right now. I'm just trying to start right instead of having to change crm or integrating down the line with other apps. Any experience and recommendation would be great.

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