Has a change in branding effector the output of your ecommerce store ?

I had a client today who asked me if by changing his branding he will see any appreciable enhancement in his sales.

I just started offering Design services on my own, had been working for an agency for 8 years so I don't have a working statistical proof of improvement with a new and modernized branding.

any input is appreciated.

PS : his is an online Shoe store, and the logo he has was designed by him self. has some rough edges and he wants to change it but the store is 2 years old.

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