i am working for a clothing brand which just started 2 years ago, we are building up the brand around our official ecommerce site (on shopify). We do see that the conversion rate keep going downward on mom basis, it was like 0.8% -> 0.65% -> 0.5% in the past 3 months.
We know we need to fix this, otherwise there will be efficiency lost on traffic and the marketing spending.
any suggestions of what metrics we should look at to identify possible areas to improve the conversion rate? our target is to go back to at least 1% atm.