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Are blogs still relevant for an Ecommerce Business?

Hi guys,
I'm working on an ecommerce brand. I am at the point of prioritizing my channels of acquisition.
I know, in theory, building quality content on a blog would be great to create inbound leads in the mid to long term. However, I am alone on this project with limited resources. I was wondering if investing in/creating SEO optimized blog posts was still relevant in 2022? Is google ranking still a must-have if you want to create a future-proof brand? Or can I build content through other channels and still have a great brand?
I would love to have your feedback on that!
Thanks,
Fran├žois

submitted by /u/Frankkr
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