How long does it take to get a sale?

Now, I haven't started selling yet so this is just some information I want to get before hand, how long does it take on average to get a sale? I am planning on hiring a facebook ads expert and spending about $50 a day on ads. And the more important question, at what point do I look at my store and think that changes need to be made if I am not getting any sales? Like changing something on the website, or the pricing, etc. Thank you for your help in advance.

submitted by /u/Senxios
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