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$40k per month store: shopping cart review needed

Hey all,

My business is currently doing over US$40k a month in sales on average with a decent conversion rate of 1.5% and an add to cart rate of 5%, which is quite decent considering my product is a medium ticket product (Average Order Value of over US$100).

However, my basket to order rate (transactions divided by add to carts) is not good. I've read that a benchmark for this is 50-55% and I'm getting somewhere about 20%… what's wrong with my shopping cart? I can't seem to find any issue or have any other ideas of what else to add.

I would really appreciate some critical feedback on what's wrong with my shopping cart…. Thanks!

https://www.e-optician.com/products/eyeguard-temple-l

submitted by /u/hehe_xP
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