Google introduces new in-app purchase policy for EEA users

Google said today it will allow developers of non-gaming apps on the Play Store to provide alternative billing systems for in-app transactions and purchases for users based in the European Economic Area (EEA). The company's move comes after the European Parliament passed the Digital Markets Act (DMA) earlier this month to force tech giants like Google, Apple, Meta, and Amazon to follow fair and open market practices.

In a blog post, the company said this new act will force “Google Play and other industry players to adjust their current operating model for users in the European Economic Area (EEA).”

“As part of our efforts to comply with these new rules, we are announcing a new program to support billing alternatives for EEA users. This will mean developers of non-gaming apps can offer their users in the EEA an alternative to Google Play's billing system when they are paying for digital content and services,” Google said in a statement.

The company said developers will get a 3% relief from the fee they have to pay to Google Play while processing in-app transactions. The firm charges 15% for any developer on their first $1 million revenue of the year — that will now reduce to 12% if they adopt a third-party payment system. For anything more than that developers will have to pay a 27% fee instead of 30%.

Google said that developers will have to maintain certain standards of user protection and adhere to other rules of service fees. It noted that starting today it won't reject any updates from developers offering alternative billing for EEA users, but they'll have to stick to Google Play billing for other regions.

The search and advertising giant is already offering a billing system in South Korea with a 4% discount on fees after the country passed a law forcing companies handling app stores to not restrict developers from offering third-party payment options.

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