I have a website that is not currently transactional. The customer is directed to Amazon to complete the purchase and required to leave our website. Why are we not DTC functional? All of our business operates on Amazon and that is our winning channel. Our website is used for information, contact us FAQ, etc.
I'd like to experiment with the Amazon Buy Button on our product pages to test. If all performs well, we may want to sell DTC but this would be a fairly easy test and we wouldn't have to worry about 3PL.
- Does the website need to have transactions (DTC functionality) activated to use Amazon Buy Button or can the button work as the only method of checkout?
- Would this allow us to make our Instagram posts "shoppable" with the Buy Button activated?