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I think I need help understanding how content marketing actually works

I'm a creative and I have been working as a content creator/writer/blogger for quite some time. However, I feel like I could use some useful advice on how to implement a good content marketing strategy. There are a lot of articles around and I particularly found this one useful (https://textcortex.com/post/top-content-marketing-experts-reveal-their-secrets), I would love to hear your opinions about it and the whole topic generall

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