Suggestions on how to begin online advertising for my e-commerce store?

Hey guys, I recently built an e-commerce site that sells Bluetooth trackers (similar to Tile, only cheaper). I ordered x amounts of units via alibaba, and requested for stock photos of their product and to have them place a logo that I created on the product (private labeling). My inventory has arrived and is fully integrated with a fulfillment center (shipbob) and is ready to take orders. This is my first attempt at e-commerce and up until this point it has been smooth sailing. I want to be cautious about this next step because from my research, the advertising aspect is almost always uncertain. It’s called

Looking forward to reading your comments!!! Thank you in advance

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