analytic shows facebook ads traffic is going to other pages and not coming back to the targetted product, what to do?

As the title says, when traffic comes from my Facebook ads, a good percentage % of traffic goes to about us page, collection page..etc, and they scroll through some products from there and leave, I am guessing they are lazy to search the specific product they came for.

Should I add a sticky "ADD TO CART" button at the bottom for the product they came for? or is there an app that does this?

Any help is appreciated.

submitted by /u/itwasntWorthItUgh
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