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Animated Product Image: GIF or other format?

I’m creating an animated product image, and curious what the best practice is for the format?

The animated image doesn’t have any audio, and I would like it to auto-play and ideally loop. All things that a GIF provides, but GIF files sizes can get quite large.

What is the best practice for animated product images?

TIA

submitted by /u/tsavosol
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