Community Management: What It Is and How to Create a Profitable Strategy

community management

“Community management” is often used interchangeably with “social media management”. And while it’s definitely a key part of any social strategy, managing your community becomes more and more important the bigger your brand becomes.

Community management, at its core, is about relationships and how your brand seizes opportunities to interact with your community in public online spaces.

And if you hope to grow a long-term business and strong brand, it should be an ongoing effort that you invest in.


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