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Help with CPM (TikTok & FB)

I'm running a Dynamic Creative on FB ads right now, getting a $31 CPM

TikTok ads are also running (running 3 at the same time) CPM's are varying. $35, $14, and $12 CPM.

Pretty ridiculous that I'm paying $30-40 for 1,000 impressions and 30 website clicks. I'm thinking its either my content that sucks, or the fact that I'm in a highly competitive market (Nootropics Supplements)

If anyone has any advice on how to fix this, that would be awesome. Thanks!

submitted by /u/mjkoch002
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