What time of the year do you start pushing/marketing a seasonal (specifically summer) product?

Title. I'm looking to introduce a new product to the market, but this product's demand is basically zero once the weather cools off (I'm in Texas).

For those of you with seasonal products, what timeline did you follow in introducing the product to the market? Assuming the "development" starts now, my thoughts are to get everything ready on the back end of the business to be ready to push it around Feb. of next year. If this process takes a couple of months (let's say ready for market around late Oct.), should I just keep it on hold until around then, or should I start pushing it in winter months to gain a little traction before the high demand season? It's my first time testing a seasonal product.

Thank you in advance for your advice/suggestions!

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