The Growth Strategy HVMN Used to Break Beyond Their Niche

HVMN Ketone-IQMichael Brandt wanted to “bio-hack” his health. And that’s where his entrepreneurial journey began. He went down a rabbit-hole of research, examining the drivers of performance, cognition, and recovery and discovered nootropics—a class of “smart drugs” that allegedly boost brain performance. In 2014, alongside his co-f


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